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Finding, Hiring and Working With the Perfect Website Designer

If you're ready to hire a Website designer and find yourself putting it off, it may be because you're not sure how to find the right Website designer or what questions to ask.

As a professional copywriter, marketing consultant, and business owner myself, I've worked with many clients who either needed a Website upgrade or an entirely new site that created the right statement for their business.

However, many of these clients were absolutely stuck when it came to finding the right Website designer - for a number of reasons, such as:

  • They didn't know where to look for a Website designer
  • They didn't know what questions they should ask a Website designer
  • They didn't know how to describe what they wanted their new Website to look like or do

Over time, in order to help my clients get past this barrier, I created a list of questions - and hiring criteria - to use when interviewing Website designers. If you need to have your old site updated or a new Website designed, you may find it very useful as well.

Here is an overview of the steps involved:

  • Step 1: What information to give the Website designer before the interview
  • Step 2: Checking out the Website designer - what you need to look for, what questions to ask
  • Step 3: Checking out references and the Web designer's business practices
  • Step 4: Understanding the project scope
Step 1: What Information to Give the Website Designer

Before setting up an interview, there is some information you'll want to give the Website designer to help them prepare for the interview. (This actually saves you time, and cuts through a lot of fluff, because the designer can prepare information for you based on your needs and expectations, and best of all, at the end of the interview, you'll know whether or not they're a good fit for you and your Website Designing Service. Here's a list of things you can provide them (use what makes sense for your company):

  • A bio and backgrounder of your company
  • Your current URL
  • The reason you want your Website updated or created, and a list of your goals, and what you want your Website to accomplish
  • A brief description of what you sell, and the steps a customer goes through to buy your products or services (or a list of the steps you want them to go through)

Obviously, there is more the Website designer will need, but not until you've hired them and they've signed a confidentiality statement. This gives them enough information to be able to answer your questions - and their answers should let you know if they're the right Website designer for you.

Step 2: Checking out the Website Designer

What you want to know about the designer:

What is the designer's work experience? If you're choosing a local Website designer, set up a meeting to go over their portfolio. If they come to you, you'll need a computer with internet access, because the best way to view the designer's previous Web Design Service In Delhiis to look at them online.

If you're meeting with a designer over the phone, you'll still need the computer and internet access so they can direct you to the appropriate URLs.

If the designer is sending you a CD of their portfolio, you'll want to go over it, and then set up a phone or chat interview to ask further questions.

Things to pay attention to When you're looking at their portfolio, pay specific attention to the different types of sites they've designed for other clients. It doesn't matter if they have designed Websites for other companies like yours. What you want is someone who has designed different types of designs in different industries. This broad range of experience will serve you well because they'll have the best understanding of the right type of site for you.

Look for specific features that catch your eye. Then look at the different elements each sample showcases. These may include shopping cart, blog, online catalog, CRM, list building element, etc.

What types of sites does the designer build?

Next, look at whether it's a static or flash Web Design Company In Chennai. (Static HTML Websites are becoming the dinosaurs of the Web, and except in certain cases, such a site may do your business more harm than good, by making it look old-fashioned, obsolete and, well, boring.)

Flash Websites have a professional and cutting-edge look and feel, and offer many benefits:

For example, they can:

  • Result in the visitors spending more time on your site, and being subtly directed to the specific pages you want them to visit in the order you specify
  • Be SEO optimized for your chosen keywords, resulting in more natural traffic from the search engines
  • create excitement, interest, and attention among visitors, because flash sites can be interactive.
  • Build your brand by communicating your unique message effectively
Questions to ask the Website Designer:
  1. What do you think are the most important elements I need on my Website to achieve my goals? Why?
  2. Give me an example of a challenge you faced in designing a site similar to the one you would build for me, and tell me how you solved it?
  3. What will you do to help me achieve my goals in created a branded company image through my Website?
  4. What will do you to help me achieve results in my marketing strategy?
  5. Give me a brief overview of SEO strategies you will add to my Website.
  6. May I have a list of at least 3 references from past clients, please?
Step 3: Checking References and Business Practices of the Website Designer

This is a very important step and one that many entrepreneurs are uncomfortable with. But it's something that needs to be done. So just cowboy up, and do it. Ask the Website designer for a list of 3 past clients that you can check with.

The fastest way to check references is by phone. (And I'll give you the questions you can ask in just a minute.) The next best way is to send an email. Many people prefer this method because it's less stressful - but be prepared, it might take longer to get a response, and you may not get one at all. Which does not necessarily mean there's something wrong with the Website designer. It could mean that because the reference doesn't know you, they delete your message, or it goes into their spam box or another filter, rather than their inbox. However, the choice of how to check references is up to you.

Reference checking script:

Hi, my name is (insert your name). I'm the (insert your title) of (insert your company name). I'm in the process of hiring a Web Design Company In Gurgaon for my business, and I've been talking to (insert Website designer's name) of (insert Website designer's company name). He gave me your name as a reference and, if you could spare me about 5 minutes, I'd like to ask you five quick questions. (If they give you the go-ahead, continue with these questions. If not, ask them if you could follow up with an email and ask them if they could respond within the next 48 hours so you can make your decision.)

  1. Are you happy with the Website that (insert designer's name) built for you? (If they don't elaborate, it's okay to ask them, 'Why or why not')
  2. Did (insert designer's name) meet their deadlines and communicate with you regularly throughout the process?
  3. Has your Website helped you achieve your business and marketing goals?
  4. Is there anything you'd do differently knowing what you know now?
  5. Would you use (insert designer's name) again if you needed another site built?

Well, that's all the questions I have. Thank you very much for your time, you've been very helpful.

(end of the script)

Once you've hired the perfect Web Designing Company In Chandigarh, it's time to get your project started. And that usually starts with what's called a 'project scope'.

Step 4: Understanding the Project Scope

Professional Website designers usually have a project scope that they'll send you when you're ready to get started. It will include a list of the information they need from you, such as:

  • Graphics
  • Background information
  • Content or content requirements
  • Color preferences
  • List of elements you want
  • Logo, tagline, and other graphics specific to your brand
  • Shopping cart or payment information
  • Current company Website
  • Information relating to your hosting company, etc.
  • The Project Scope should also include information about:
  • How and when the project will start
  • Fees and payment schedule
  • Project milestones
  • Communication methods and schedule
  • Follow up meeting or interview schedule
  • Contact information
  • What to do in case of a problem or if you want changes made
  • Copyrights
  • Confidentiality and use of confidential or proprietary information

It's always a good idea to have your attorney or other business advisor look over any legal or binding document before you sign it. And of course, if you have questions or concerns, now's the time to bring them up with the Website designer. The project scope will help keep your project moving forward and keep it on track.

There you have it! Everything you need to know to find, hire, and work with the right Website designer for your next Website.

Looking for more resources like this one to help you build a Web Design Company business? Check out my Website at [] to get lots more free tips, checklists, and resources! Free 30 minute consultation if you qualify.

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