From Custom RAM to Graphics Cards: How PrestaShop’s Composite Products Module Simplifies Product Selection

Boost conversion rates and AOV in 2025 with PrestaShop Composite Products—simplifying product selection and enhancing customer experience.

From Custom RAM to Graphics Cards: How PrestaShop’s Composite Products Module Simplifies Product Selection

In the ever-evolving world of eCommerce, product variety is a significant driver of sales. However, offering a wide selection of products without overwhelming the customer can be tricky. This is where PrestaShop’s Composite Products Module shines. It allows store owners to create bundled products by combining different items into one seamless package. For example, offering a custom PC bundle where customers can select specific components like RAM, storage, and graphics cards.

In this blog, we’ll explore how PrestaShop Composite Products can simplify the product selection process for customers, boost conversion rates, and improve your store’s efficiency in 2025.

What Are PrestaShop Composite Products?

PrestaShop’s Composite Products module lets store owners combine multiple individual products into a single customizable package. These composite products are ideal for stores that sell complex or customizable items, such as custom PCs, home appliances, or electronics. For instance, if you're selling custom gaming PCs, a customer could select their desired RAM, graphics card, CPU, and storage options all within one product page, and the system would automatically update the price based on their selections.

This flexibility in product selection allows you to offer a personalized shopping experience without creating an overwhelming number of individual SKUs. The result? A streamlined purchasing process that encourages customers to finalize their decisions and increases your store's overall conversion rates.

Simplifying Product Selection: The Cause and Effect Relationship

The ability to provide customized product bundles offers a clear cause-and-effect relationship when it comes to improving customer experience.

1. Reduced Decision Fatigue

When shopping online, customers are often faced with an overwhelming number of options, especially for technical products like computers, cameras, or smartphones. PrestaShop’s Composite Products module allows you to reduce decision fatigue by presenting all possible options in one place.

For example, let’s say a customer is shopping for a custom-built gaming PC. Without composite products, they would have to browse through individual product pages for each component (CPU, RAM, GPU, etc.), compare specifications, and manually calculate compatibility. This can be a time-consuming process that leads to frustration, and ultimately, cart abandonment.

However, with PrestaShop Composite Products, customers can simply visit a single product page, choose their desired specifications (e.g., "16GB of RAM", "NVIDIA GTX 3080 graphics card"), and instantly see the price update in real time. This simplified shopping process leads to a smoother experience and, consequently, higher conversion rates.

2. Increased Average Order Value (AOV)

One of the most significant advantages of the PrestaShop Composite Products module is its ability to boost your store’s average order value. By bundling products together, you’re encouraging customers to purchase complementary items they might not have initially considered. For example, when a customer adds a graphics card to their custom PC, they may also decide to add additional storage or a cooling system.

Research by Statista shows that bundling can increase AOV by up to 20%. PrestaShop’s flexibility in creating bundles with customizable options makes it easy to upsell or cross-sell related products. The result is more items in a customer’s cart and higher revenue for your store.

3. Enhanced User Experience

The PrestaShop Composite Products module doesn’t just streamline the process for customers; it also creates a better overall shopping experience. By offering a customized approach to product selection, you can cater to individual preferences, which is especially important in tech-driven markets.

For example, if a customer is building a custom gaming PC, they may have specific performance needs or a limited budget. With the PrestaShop module, you can set pre-configured product bundles with different price points, from budget to high-end options. This not only ensures the customer finds what they are looking for but also increases the likelihood of them completing the transaction.

The cause-and-effect relationship here is clear: the more relevant and personalized the options, the more likely the customer is to buy, ultimately driving up your store’s conversion rate.

4. Improved Stock Management and Simplified Inventory

Managing inventory is one of the more tedious tasks for store owners. With PrestaShop’s Composite Products, it’s easier to handle stock for bundled items. You can track each product individually while also monitoring how the bundle performs as a whole. For instance, when a customer orders a custom gaming PC, the system will update stock levels for the individual components (RAM, graphics cards, CPUs, etc.), ensuring you’re always aware of your stock situation.

This type of automated inventory management helps you avoid overselling and ensures that customers are only presented with options that are currently in stock.

5. SEO Benefits

The PrestaShop Composite Products module is not only a boon for customers but also for your store’s SEO efforts. When bundling related products, you can create a unique product page that targets multiple keywords, such as “custom gaming PCs” or “best PCs for video editing.” Each composite product page becomes a landing page that serves multiple customer intents, which can result in higher organic traffic.

Additionally, Google favors websites that offer a good user experience, and a smooth, easy-to-navigate product selection process falls into that category. Offering composite products improves both user experience and SEO, leading to better visibility in search results and ultimately driving more traffic to your store.

Why Use PrestaShop’s Composite Products in 2025?

As we look ahead to 2025, eCommerce businesses must adapt to consumer behavior. Customization is a trend that’s here to stay. Customers increasingly demand products tailored to their preferences, and PrestaShop Composite Products makes it easy for businesses to meet this demand.

  • Personalization: Customers can create custom product bundles that suit their exact needs, whether it’s a gaming PC or a camera with specific lenses.
  • Better Conversion Rates: Streamlined product selection and a reduced number of steps to purchase leads to more conversions.
  • Higher Revenue: Bundling products together increases the average order value by encouraging upselling and cross-selling.
  • Improved Efficiency: Simplified inventory management and the ability to track stock levels for both individual products and bundles.
  • SEO Advantages: Optimized product pages for better rankings and more organic traffic.

Final Thoughts

Incorporating PrestaShop Composite Products into your online store isn’t just about offering convenience—it’s about offering your customers a tailored shopping experience that meets their needs and expectations. With reduced decision fatigue, increased AOV, and enhanced SEO, the PrestaShop Composite Products module is a win-win for both you and your customers. If you’re looking to stay competitive in 2025, simplifying your product selection process with customizable bundles is an essential strategy.

What's Your Reaction?

like

dislike

love

funny

angry

sad

wow